Web Usability - Designing with the User in Mind
Introduction
On & Offline Usability
Usability Attributes
Repeat Visitors
Better Usability
Usability Testing
Organization
Navigation
Reading & Writing
Interaction


Usability in the Online World vs. Usability Offline
In the online world, usability is often even more critical than in the offline world as the user experience is what takes place first online. Please see examples below.
Usability in the Offline World
1. Consumer gives money
2. Usability takes place
The consumer or user buys a piece of software.
The user then loads the software on their computer, interacts with the product and then decides if the user experience is good or bad.
If the user experience is bad the consumer will most likely end up taking a class in order to better understand how to use the software.
Usability in the Online World
1. Usability takes place
2. Consumer gives money
The consumer logs on to a web site and decides if they have a good user experience.
If the user experience is good, the user will most likely continue exploring the site and perhaps make a purchase and even return to the site. However, if the user experience is bad the user will simply leave the site and probably never return.

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Introduction | On & Offline Usability | Usability Attributes | Repeat Visitors
Better Usability | Usability Testing | Organization | Navigation
Reading & Writing | Interaction
Web Usability - Designing with the User in Mind
Copyright 2001 Clear Design, Inc.