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| Test Your Current Site |
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Conduct usability testing on your current web site. By testing your current site you can find out about existing problems and avoid them in your redesign. |
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| Test Competing Sites |
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It is also a good idea to conduct usability testing on your competitors' web sites, to find out what works and what doesn't. |
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| Conduct Field Studies |
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Conduct field studies and observe how people act in the real world. |
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| Get User Feedback |
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Provide users with a form or an email address where they can submit feedback, good or bad, about your web site. Then spend time to review your users' feedback. |
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| Review Log Files |
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Review log files and find out what areas or pages of your web site users visited the most and the least. |
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| Determine Site Goals and Audience |
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Determine who your target audience is and what your site goals and objectives are. |
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| Build the House Before You Paint It |
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When building a new web site or adding a new section to an existing web site, it is crucial that the information architecture has been built out before proceeding with the design and production. |
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