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Free content, memberships and newsletter subscriptions will not alone drive users to return to your web site. After all, these are items that many sites now offer to their users.
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So what are users really looking for and how can you keep them coming back?
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Well, based on a survey* of 8,600 households, the following factors will drive users to return to a web site:
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1. |
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High Quality Content |
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75% |
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2. |
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Ease of Use |
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66% |
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3. |
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Minimal Download Time |
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58% |
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4. |
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Frequent Updates |
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54% |
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*The above results are based on a survey by Forrester from 1999 of 8,600 households.
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