Web Usability - Designing with the User in Mind
Introduction
On & Offline Usability
Usability Attributes
Repeat Visitors
Better Usability
Usability Testing
Organization
Navigation
Reading & Writing
Interaction


What is Driving Users to Return to a Web Site?
Free content, memberships and newsletter subscriptions will not alone drive users to return to your web site. After all, these are items that many sites now offer to their users.
So what are users really looking for and how can you keep them coming back?
Well, based on a survey* of 8,600 households, the following factors will drive users to return to a web site:
1. High Quality Content 75%
2. Ease of Use 66%
3. Minimal Download Time 58%
4. Frequent Updates 54%
*The above results are based on a survey by Forrester from 1999 of 8,600 households.

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Introduction | On & Offline Usability | Usability Attributes | Repeat Visitors
Better Usability | Usability Testing | Organization | Navigation
Reading & Writing | Interaction
Web Usability - Designing with the User in Mind
Copyright 2001 Clear Design, Inc.