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| Reading |
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Reading from computer screens is 25% slower than reading from paper. It is also more unpleasant and tiring. |
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On the web, people scan text and information |
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Most web users tend to print out lengthy text and articles on paper and read it offline. |
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Keep in mind that people's attention span on the web is very, very short. An average user spends less than 10 seconds scanning a web page. |
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Make text easy to read (size, color, font, etc.) on the background (color, texture, etc.) |
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| Writing |
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Write for the web. It is not the same as writing for printed material. |
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Use language that is familiar to viewers, or provide defenitions and descriptions to clarify technical concepts or jargon. |
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Use terms consistently throughout the site. |
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