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| General Principles |
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You should not have to train people on how to use your web site. It should be obvious and intuitive to the user. |
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If users cannot figure out how to use a feature on your web site, it is probably better if it does not exist. |
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If users do not understand a web page or a web site, they will not learn more about it - they will just leave. |
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Do not steer away from certain standard interfaces and concepts that people are already familiar with on the web. There are certain expectations from the user that things should appear a certain way, based on their past experiences on other web sites. For example: |
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A. Online Forms - In the case of online forms, a checked box means yes and an unchecked box means no.
B. Scrolling - Horizontal scrolling is not OK. People scroll vertically. |
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Allow users to immediately see the results of their actions. For example when a user submits an online form, be sure to provide and notify them with a confirmation. |
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Provide the user with appropriate contact information in the event of errors, mistakes, problems, concerns and suggestions. |
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Do not make extremely important information look like advertisement. People will ignore it. |
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